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How to Decide Between a Mobile Website vs. Mobile App

Having a mobile strategy for your brand is extremely important. It is not enough for your brand to have a strong online presence. According to ComScore, more than 55% of people in the U.S. own a...

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8 Ways to Promote Your App

Today, there are nearly 800,000 apps in the iOS App Store. It’s difficult to stand out from the crowd and convince customers to download your app. To get downloads and build a loyal user base, you...

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Optimizing the Mobile Messaging Options

The increase in smart phone usage is important for brands to keep in mind when considering how to market to their customers. Not only are the numbers of smart phone users increasing, but behavior is...

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